LUIR: A Story Woven from Gratitude

Greetings, friend!

Today we would like to share with you more than just the story of the LUIR brand. We want to share a story woven from love, gratitude, and the pursuit of a dream.

Gratitude as the Foundation of the Brand

LUIR is more than just a clothing store. It is the embodiment of our dream, born from the desire to express boundless gratitude to two women who poured their hearts and souls into our upbringing.

Our Heroes:

• Irina Eduardovna, a single mother who raised seven children.

• Lyudmila Eduardovna, an aunt who was always ready to help.

They could not always give us everything we wanted, but they always gave us everything they could. Over the years, we have come to realize how difficult it was for them to take care of us with limited physical abilities.

Our lives are a kaleidoscope of events: from hungry days and begging for help to suddenly finding ourselves in a comfortable position.

Mom and Aunt - Our Inspiration:

• Irina Eduardovna is the embodiment of resilience and self-sacrifice.

• Lyudmila Eduardovna is a source of optimism and faith in the best.

To say that they did everything right would not be entirely true. But they did their best to raise us as good people.

What kind of people we have become is not for us to judge. But we believe that with your help, LUIR will grow and strengthen, and we will be able to hug our heroines and say: "We remember and appreciate all your efforts, big and small!"

LUIR: Clothing Born from Contrasts

Our heroines have a unique sense of style, and their tastes are very different.

• Irina Eduardovna prefers practicality and comfort.

• Lyudmila Eduardovna gravitates towards femininity and shine.

It was these contrasts that inspired us to create the LUIR brand.

LUIR: More Than Just Clothes

Everyone who buys LUIR clothes becomes a part of our big, complex, but interesting family.

Thank you for being with us!

Together we will warm the world with the warmth of gratitude and make our dreams come true!

LUIR: Believe in yourself!